Scandinavian Values. Dubai Expertise.
Why We Started ZETUP PRO
ZETUP PRO Corporate Services was founded on a simple observation: the PRO services market in Dubai is broken. Business owners pay too much, get too little transparency, and spend too much of their own time managing the people who are supposed to manage their government paperwork.
We built ZETUP PRO to be the PRO company we wished existed when we were setting up our own businesses in Dubai.
Meet the Founders
Dennis Kristensen
Co-Founder
Originally from Denmark, Dennis moved to Dubai to build businesses and saw firsthand how opaque the PRO services market can be. He leads business development, client relationships, and growth strategy.
Edina Sultan
Co-Founder
Edina brings over 17 years of hands-on experience with UAE government processes. She leads operations, quality control, and government relations.
What Makes ZETUP PRO Different
We are not a typing center with a website.
We are a dedicated corporate services firm focused on mid-market Dubai mainland companies. Our clients have 10 to 250 employees and need a PRO partner who can handle complexity, communicate clearly, and never surprise them with an invoice they did not agree to.
Our positioning is intentional.
We call it Scandinavian transparency because that is genuinely what it is. Dennis grew up in a business culture where you quote a price, deliver the work, and send an invoice that matches. Edina spent 17 years watching companies get overcharged by PROs who exploited their clients' lack of knowledge about government fees.
We are small by design — for now.
We believe the best client relationships come from knowing your clients by name, understanding their business, and being reachable when it matters.
Our Office
Address
Churchill Executive Tower, Floor 35
Business Bay, Dubai, UAE
Hours
Sunday to Thursday, 9:00 AM – 6:00 PM