PRO Services
Also known as: Public Relations Officer Services, Government Liaison Services
Quick Answer
PRO services are professional government-liaison services that handle visa processing, trade-licence renewals, labour-card transactions, document attestation, and any other government touchpoint that a UAE company needs to operate.
PRO stands for 'Public Relations Officer' — historically the in-house Emirati employee whose job was to walk into government departments and complete employer paperwork. Today, almost no UAE company has a single in-house PRO; it's typically a service provided by a specialist firm or a typing centre.
A PRO services firm represents the company at MOHRE (via Tasheel), GDRFA (via Amer), DET (for trade-licence matters), MOFA (attestation), the FTA (corporate-tax filing), and other authorities as needed. It tracks expiry dates, processes renewals proactively, handles document attestation flows, and submits transactions in the company's name.
Pricing models vary: per-transaction, monthly retainer, or hybrid. ZETUP PRO uses a published sliding-scale retainer (from AED 839/month for up to 5 employees) and never marks up government fees — a transparency stance that's rare in the Dubai PRO market.
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