ZETUP PRO handles PRO services, visa processing, company formation, and Emiratisation compliance for Dubai mainland companies — with Scandinavian transparency and zero hidden fees.
Every business owner in Dubai knows the frustration. Your PRO company says “tomorrow” but tomorrow never comes. Your visa renewal is delayed and your new hire cannot start working. Your invoice arrives with charges you never agreed to.
We started ZETUP PRO because we experienced these problems ourselves. As a Danish entrepreneur setting up in Dubai, Dennis Kristensen saw firsthand how opaque the PRO services market can be. Edina Sultan, with over 17 years of UAE government expertise, knew it could be done better.
ZETUP PRO is the result: a PRO company built on Scandinavian values of transparency, reliability, and straight talk.
We Work With
Government liaison, document processing, and everything between you and Dubai's bureaucracy. We handle Amer, Tasheel, MOHRE, DET, and immigration — so you stay focused on your business.
Set up your Dubai mainland LLC with full transparency on costs and timelines. From initial approval to trade license issuance, we manage every step.
Set up your Dubai free zone company across IFZA, Meydan, RAKEZ, DMCC, SHAMS, or DAFZA. We compare every authority and handle the full application — 2–3 week setup, 100% digital.
Employment visas, investor visas, dependent visas, and Golden Visas — processed accurately the first time. No rejected paperwork, no surprises.
Navigate the 2026 Emiratisation requirements with confidence. Quota tracking, Nafis registration, and MoHRE reporting.
Never miss a renewal deadline. We track every expiry date and complete the DET renewal process proactively.
FTA coordination, EmaraTax management, and filing deadline tracking. Your bridge between accountant and government.
Attestation, MOFA, embassy legalisation, and translation services. Per-document pricing with real-time tracking.
End-to-end 10-year residency applications for investors and professionals. Updated Feb 2026 criteria.
Your quote is your quote. We separate our service fees from government fees on every invoice. No hidden charges, no surprise add-ons.
Every client gets a dedicated WhatsApp group with real-time status updates. We send renewal reminders 60 days in advance.
Led by Edina Sultan’s 17+ years of government expertise, our team knows exactly what every department needs.
Our standard agreements include a 30-day termination clause. We earn your business every month through performance.
We review your current PRO setup, identify compliance gaps, and show you where you might be overpaying. 30 minutes, no obligation.
Within 48 hours, you receive a one-page proposal with your recommended service tier, exact monthly retainer, and everything included.
We take over from your current provider with zero disruption. You get a full 12-month renewal calendar on Day 7.
Your dedicated account coordinator handles every transaction. Real-time WhatsApp updates. Monthly compliance reports.
We review your current PRO setup, identify compliance gaps, and show you where you might be overpaying. 30 minutes, no obligation.
Within 48 hours, you receive a one-page proposal with your recommended service tier, exact monthly retainer, and everything included.
We take over from your current provider with zero disruption. You get a full 12-month renewal calendar on Day 7.
Your dedicated account coordinator handles every transaction. Real-time WhatsApp updates. Monthly compliance reports.
Join companies across Dubai who switched to transparent, reliable PRO services with Scandinavian values.
“Switching to ZETUP PRO was the best operational decision we made in 2025. For the first time, our visa renewals happen on schedule and our invoices match what we agreed.”
Client
Operations Director, Construction Company, 50+ employees
“After years of surprise fees from our previous PRO company, ZETUP PRO's transparency is genuinely refreshing. They told us the price, delivered the service, and the invoice matched.”
Client
Managing Director, Consultancy, 30+ employees
“ZETUP PRO handled our entire Emiratisation compliance setup and we went from non-compliant to fully meeting our target in under three months.”
Client
HR Director, Hospitality Company, 70+ employees
Trusted By Companies Across Dubai
Get a free 30-minute PRO Health Check. We will review your current setup, identify any compliance gaps, and show you exactly what transparent PRO services should cost.
18 verified reviews on Google. No bought reviews, no curated quotes — just unfiltered feedback from real Dubai business owners.
Operations Director
Local Guide · 14 reviews
Switching to ZETUP PRO was the best operational decision we made in 2025. For the first time, our visa renewals happen on schedule and our invoices match what we agreed. The dedicated WhatsApp group means I never have to chase anyone — they reach out before we even know there's an issue.
Managing Director
8 reviews
After years of surprise fees from our previous PRO company, ZETUP's transparency is genuinely refreshing. They told us the price, delivered the service, and the invoice matched. We've cut our PRO costs by 40% and the service has actually improved.
HR Director
Local Guide · 23 reviews
ZETUP PRO handled our entire Emiratisation compliance setup and we went from non-compliant to fully meeting our target in under three months. They explained Nafis subsidies clearly and helped us source qualified Emirati candidates. Saved us tens of thousands in fines.
Founder
5 reviews
Came in expecting Dubai bureaucracy to be a black box. ZETUP PRO walked us through everything in plain English, gave us a Notion-ready timeline, and our trade licence was in our hands in under 5 weeks. Async-first communication that actually works for European founders.
Family Business Owner
11 reviews
Our family business has been in Dubai for three generations. ZETUP PRO is the first PRO partner that understands our culture and gives us a written invoice we can audit. Long overdue. The bilingual coordinators made the transition genuinely respectful.
CFO, mid-market consultancy
Local Guide · 31 reviews
The single most useful thing about ZETUP PRO is the published sliding-scale pricing. As CFO, I could model our PRO cost as we hired without waiting for quotes. Government fees are itemised separately at actual cost — every invoice ties cleanly to the books.
PRO (Public Relations Officer) services handle all government liaison work for your business in Dubai — including visa processing, trade license renewals, Emirates ID registration, labour card processing, and document attestation with MOHRE, DET, and GDRFA.
The cost depends on your employee count, transaction volume, and service tier. We provide a detailed written quote before engagement. Visit our pricing page for published starting rates.
Any Dubai company that processes visas, renews trade licenses, or deals with government agencies can benefit from PRO services. For companies with 10+ employees, outsourcing is typically 30–50% cheaper than hiring an in-house PRO officer.
Mainland companies (licensed by DET) can trade directly within the UAE market and have no restrictions on business activities. Free zone companies are restricted to operating within their zone or internationally.
Companies with 50+ employees must reach 10% Emirati skilled workforce by December 2026. Non-compliance fines are AED 9,000 per month per missing position.
Standard employment visa processing takes 3–7 business days after all documents are submitted. Golden Visa applications take 2–4 weeks.
Yes. ZETUP PRO manages the full handover from your current provider. We audit all existing visa and license statuses, create a renewal calendar, and take over active transactions without any gap in service.
Our free 30-minute assessment where we review your current PRO setup, check Emiratisation compliance status, identify any overpayments or gaps, and provide a clear action plan.
Yes. We set up free zone companies across IFZA, Meydan, RAKEZ, DMCC, SHAMS, and DAFZA — see our Free Zone Company Formation service for the full breakdown. Our PRO retainer service is mainland-focused, but we handle ad-hoc free zone visa processing, document attestation, and licence renewals on request.
We are located on Floor 35 of Churchill Executive Tower in Business Bay, Dubai. Our office is open Monday to Friday, 9 AM to 6 PM.
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